LOLA NEW YORK was named and inspired by Lola Prentice Memorial Park. This is a park where some kids who loved to skate convinced the mayor to give them a place where they could skate freely, without the police constanly on top of them. This place soon became popular and the police soon shut it down. Turning it into a police station. Years after this tragic day, the members of LOLA who have travled all over the world since then, came together in NYC and created this clothing line that is now respected throughout the world. LOLA's mission was to keep the memory of Prentice Memorial Park living on forever, Mission Accomplished! You can find LOLA NYC at their offical website http://www.lolanewyork.com/
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